We are Hiring! Senior Marketing Specialist

OVERVIEW

Based in Hanoi, the Senior Marketing Specialist role is a great opportunity to promote one of Vietnam’s most beautiful resorts, Topas Ecolodge, alongside sister resort Topas Riverside Lodge and our tours with Topas Travel. 

The ideal candidate will have a strong background in digital marketing, with expertise in social media, Google ads, direct mail, content creation and web content management. 

The role oversees both English language campaigns targeting international audiences, as well as Vietnamese language marketing. Therefore, a solid understanding of both approaches is required.

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Job Description

  • Plan digital marketing campaigns across social media, Google ads and email marketing to drive web traffic and grow and engage our audiences
  • Write engaging content for both Vietnamese and international audiences
  • Work with graphic designers and content creators to produce high-quality content, including videos, photographs and graphics
  • Analyse campaign performance data and use insights to continuously improve our marketing efforts
  • Ensure the Topas style and tone is maintained across all platforms, both in posts and in replies
  • Create and manage website content and ensure it is optimized together with the marketing/SEO executive
  • Develop and manage our influencer and media collaborator programs
  • Ensure social media comments receive quality, timely replies to maximise engagement and sales (in collaboration with the sales team when appropriate)
  • Organise regular team meetings with sales to ensure marketing strategy and spend is in-line with current and projected sales
  • Organise regular marketing team meetings to generate content ideas and ensure the team is up to speed on plans
  • Collaborate with the lodge team to gather images and video which can be shared on the day it is taken

Candidates should have

  • At least 5 years of experience in digital marketing with a strong emphasis on social media, Google ads, email marketing, and web content management
  • Excellent project management skills with the ability to multitask and prioritise tasks effectively
  • Strong analytical skills and the ability to interpret data and act on the results
  • Very strong attention to detail, ensuring all created copy is of the highest standard
  • A great eye for good images and video, ensuring consistency in quality and style
  • A positive attitude and the ability to work well as part of a small, focused and driven team
  • The desire to mentor and develop junior members of staff
  • Excellent written and verbal communication skills in English and Vietnamese
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We offer

  • Competitive salary, annual leave and benefits
  • Great working environment
  • A diverse role, covering many aspects of the Topas business
  • Travel to our lodges
  • Scope for creativity in your role, with few management layers allowing a dynamic working style and the ability to make rapid decisions
  • The ability to grow in your role
  • Annual performance review
  • 13th month salary
  • Friday Topas lunches
  • Early finishes on Thursdays for Topas Walk/Run Club

To apply, please send the following to marketing@topastravel.vn

– Your CV
– Links to at least two examples of your marketing work
– A cover letter explaining why you are interested in the job and why you think you are suitable